Time for a high street revolution

The typical British high street is a rich and diverse place. Yes, it's constantly changing. Retailers now have to compete with out-of-town shopping malls - much beloved by car users - and online retailers that cater to those who are less mobile. Banks branches close and do most of their business online, with cards and electronic transactions replacing cash. Independent bookshops close - driven out of business by large chains and online giants. Even pubs - those quintessentially English (and Scottish and Irish) institutions - sometimes close down, although others get special licences to stay open late.

So the High Street is changing. Yet it lives on. It lives on in the realm of fashion, fast-food, cosmetics, perfumery, luxury dining and jewellery. Think Bond Street.

Why then do we not see magnetic jewellery on the high street. Because... we never do. Except maybe a handful of cheap magnetic bracelets at a chemist shop here and there. Yes, it's true. Magnetic jewellery has yet to reach the high street.Online, it's going from strength to strength. Magnetic Products Store is the acknowledged market leader with the largest range of magnetic jewellery products. And there are several others trailing behind and yapping at each other's heels.

And yet, on the high street, it simply isn't there. It may be that there is a prejudice against magnetic therapy. Conventional medicine still holds it in low esteem for  the most part - so much so that it is impossible to insert a favourable comment about it on Wikipedia, no matter how well-documented the comment.

But that cannot be the complete answer. Because we can find yoga, reiki and Chinese herbal medicine on the high street. Can it simply be that the online retailers have missed an opportunity? Or is it more of a case of high street economics?

Whatever the reason, something's gotta give. We live - goes the old Chinese proverb - in interesting times.